This render was developed as part of an internal pitch project exploring the use of CGI as an alternative to traditional product photography for H&M's catalog imagery. The objective was to demonstrate that photorealistic 3D renders could faithfully reproduce real-world products while offering a more flexible and efficient production workflow.
Every aspect of the project was created entirely from scratch, including modeling, texturing, shading, lighting, and rendering, with a strong emphasis on material accuracy and faithfully capturing even the smallest imperfections of the original product.
3Ds Max, V-Ray, Photoshop
3D Modeling, Texturing, Lighting, Shading, Rendering and Post Production
March 2019
